Cedar Goslin
The Broadside

Hollywood has spit on the grave of Dr. Seuss once again. This time not with obnoxious humor and actors in weird fur suits and poorly done makeup, but by making a mockery of the message in Seussā book āThe Lorax.ā Iām not sure which is worse.
The film follows a teen named Ted (Zac Efron), as he tries to win the heart of Audrey (Taylor Swift). Hollywood took the liberty of adding the romance, because whatās a kidās movie without a love interest? Ted and Audrey live in Thneedville, a plastic-covered town ruled by corporate giant, Mr. OāHare. Ted is advised by his eccentric granny (Betty White) to visit the Once-ler if he wants to know what happened to the trees. Which he doesānot because he cares about trees himself, but because heās hoping to win Audreyās heart by giving her a potted tree; itās unclear how Audrey knows about trees as she hasnāt visited the Once-ler herself. Ted travels to the Once-lerās lair and learns what caused the trees to disappear and their guardian with them.
From his first appearance, itās clear the Lorax (Danny DeVito), guardian of the trees, isnāt to be taken seriously. Heās portrayed as clumsy and moronic. If this furry bean is the voice of the trees, youād think they would have thrown in the towel a long time ago.
The film makers had no intention of bringing Seussā environmental message to life. If that wasnāt obvious by the movie itself, the many product endorsements will drive that point home. From pancake houses to furniture stores, the guardian of the trees has transformed into the poster child for consumerism. Seussā Lorax would want to claw his own eyes out.
Even if youāre not bothered by Hollywood beating Seussā message into an unrecognizable pulp, the movie is just bad. Youāll be waiting for the story to really get started up until the credits start rolling.
āThe Loraxā represents everything that is wrong with animated filmsāfrom the poorly done musical numbers to half-hearted plot lines. There was the occasional rhyme, but because it wasnāt consistent, the dialogue just seemed sloppy.
This film may have fulfilled its purpose of raking in cash, but a year from now, no one will remember it, which is probably for the better.
(Contact: cgoslin@cocc.edu)